Popular Prakashan Pvt. Limited
Bio: An 85-year-old publishing house, Popular Prakashan is a name synonymous with high-quality publishing in both English and Marathi. Having pioneered the fields of social sciences and medical publishing in India, Popular has also carved a reputation for itself in the area of general books and children’s books. While authors like the sociologist G S Ghurye, the historians D D Kosambi and Romila Thapar, and the political thinker Jayaprakash Narayan have laid the foundations of Popular’s social science programme, celebrity authors like @SanjeevKapoor and @AmitabhBachchan, among others, have added a new dimension to its list. Popular’s association with Encyclopaedia Britannica, Star Television, Discovery Channel, Chandamama Publications and others has ensured that its books are widely distributed in India and abroad. Its avant-garde list in Marathi, which includes authors like V V Shirwadkar, Vinda Karandikar, Vijay Tendulkar and Gangadhar Gadgil, has given Popular a unique status in Indian literature.