Popular Prakashan

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Entertainment Extravaganza

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Looking after guests can be a complicated issue – sometimes even an art. What do you say? How do you act? What should you do? And especially what do you cook. Who better to tell us about the art of entertainment than the person who has perfected entertainment to the  Asha Khatau reigning queen of vegetarian cuisine, who has thrown exquisite parties that are talked of for days by the who’s who in the celebrity microcosm?

“Cooking is a joy, pleasure, a therapy and happiness!” say award-winning author Asha Khatau. The book has come about by her years of making, discovering recipes and entertaining friends and family. “The one word to describe the book would be comprehensive.” “The book is an elaborate collection of highly readable approach to the art of entertaining at home,” says publisher Harsha Bhatkal. “The cuisines and sections in the book take into account every kind of entertaining one can possibly have.” Said Farzana Contractor, editor, Upper Crust said, “We loved every single selection of Asha’s immense new work.” “It was an honour for us to host this event,” said a beaming Avni Biyani of Foodhall where the event was held. Attending the event was a handful of celebrities from playback singer Anuradha Paudwal to Brinda Miller and Zeba Kolhi. Asha had the audience at Foodhall, Palladium hanging to her every word as she showed her fans how she conjured magic in her kitchen.

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Author: Popular Prakashan Pvt. Limited

An 85-year-old publishing house, Popular Prakashan is a name synonymous with high-quality publishing in both English and Marathi. Having pioneered the fields of social sciences and medical publishing in India, Popular has also carved a reputation for itself in the area of general books and children’s books. While authors like the sociologist G S Ghurye, the historians D D Kosambi and Romila Thapar, and the political thinker Jayaprakash Narayan have laid the foundations of Popular’s social science programme, celebrity authors like @SanjeevKapoor and @AmitabhBachchan, among others, have added a new dimension to its list. Popular’s association with Encyclopaedia Britannica, Star Television, Discovery Channel, Chandamama Publications and others has ensured that its books are widely distributed in India and abroad. Its avant-garde list in Marathi, which includes authors like V V Shirwadkar, Vinda Karandikar, Vijay Tendulkar and Gangadhar Gadgil, has given Popular a unique status in Indian literature.

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